A Brand Promise Means Something

Every time someone interacts with a brand, they do so with an expectation. The more consistently companies deliver on their promises – at every touchpoint – the more value a brand builds in a consumer’s mind.

Brands thrive and reputations flourish on promises kept. But tomorrow’s new breed of consumers are tough customers. It’s more important than ever to stand for something and let consumers know what they can expect from doing business with you. Think of it like this, your brand promise is a commitment you make and one consumers hold you accountable for. It’s the foundation for every piece of marketing you do.

Aspiration is one thing, but your promise must also be achievable. It should set you apart from the pack. It’s what makes you special. Gen Z has $360 billion of spending power in their wallets. They also believe that above all else, brands should do the right thing, so they shop to support causes that matter.

Following the trends is one way to go about it, but setting the trends is the best way. Cultivate an authentic brand strategy that the Gen Z powerhouse of principles can get behind, and they’ll share their brand love without hesitation and with viral influence.